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Food broker for U.S. retail market entry

You produce.
We negotiate. You get paid.

MCC represents your food brand to buyers at major U.S. retail chains. You focus on production; we open doors, pitch your products, and negotiate commercial agreements.

You are not improvising.
You are operating with incomplete data.

Get the diagnostic →

The U.S. retail market has rules that exporters only learn once they have already lost capital. MCC exists so that learning curve does not come out of your pocket.

Get the diagnostic →
01 / Finances

True cost is double or triple your estimate

Slotting fees, chargebacks, mandatory promotions — manufacturers entering without a broker end up paying multiples of their original budget. And they find out after signing.

Real case

Ignorance of chargeback structures can compromise a full operation within six months.

02 / Channels

Every retailer has different rules — nobody explains them to you

Whole Foods, ShopRite, and Wegmans operate with entirely different pricing, packaging, and delivery dynamics. Presenting the same commercial offer to all guarantees rejection.

Real case

Brands that succeed in their home countries assume the same strategy works across all U.S. chains.

03 / Commercial Terms

GTM, TPR, scan allowance, slotting — they are not jargon. They are money.

Every commercial term you don't master is a deduction the retailer will apply to your invoice. MCC's professional brokerage translates this vocabulary into bottom-line margin.

Real case

The manufacturer does not know what a chargeback is until they see it on the first invoice.

04 / Sell-through

They promised speed, but delivered shelf placement with zero rotation

Placement without sell-through is the costliest trap in retail. Your product arrives, you pay fees, storage, and logistics — but if it doesn't sell, the retailer returns it and bills you for it all.

Real case

They charged logistics, storage, and fees — and no one pushed the product at shelf level.

05 / Packaging

Your packaging is not adapted to U.S. retail shelves

Incorrect UPC codes, master cases that don't fit the racks, or nutritional labeling that fails FDA review. Every error triggers a rejection at the distribution center.

Real case

Brands that reach the U.S. market without understanding regulatory packaging requirements get rejected at the DC.

06 / Technology

You don't have EDI, and you don't know you'll need it

Major chains like Walmart, Kroger, and Target do not operate by email. They require EDI integration. Without it, you are automatically out of the game.

Real case

They know they need help but they're unclear about the required level of investment.

07 / Profitability

Trade spend that drains your profitability

Retailers demand ongoing discounts and promotions that can consume 8% to 15% of your net margin.

Real case

The retailer requests participation in promotions that can consume between 8% and 15% of net margin.

08 / Negotiation

You don't know who to call to activate the chains

Category managers, Direct Store Delivery, or local brokers. Each channel has its own review windows.

Real case

They don't understand category management processes or chains' purchasing cycles.

09 / Distribution

Are you buying a PDF or an open door?

Some agencies charge high fees for 100-page audits that open zero actual doors. At MCC we work on success: we charge when your product sells.

Real case

They don't know whether they're purchasing strategic advisory or commercial brokerage.

OUR CLIENTS

15 Years of operation in the Northeast market
4.9 Rating awarded by our clients
1,500+ Shipments and Protected Imports

If you have retail-ready products,
MCC has the right buyer pool.

Brands with viable, shelf-ready products, up-to-date registrations and real need to open market on the East Coast.

Schedule consultation →

Food Manufacturers

Processed goods, snacks, sauces, condiments, and beverages. Fully certified, registered, and shelf-ready.

Established Brands Lacking Scale

Brands active in independent stores or local sectors, but lacking the dedicated sales force required to pitch chain supermarkets.

International Brands

Manufacturers from LatAm, Europe, and Asia seeking to enter the U.S. Northeast. MCC acts as their operational arm on the ground.

Cooperatives and Collectives

Groups with excellent product volume and quality but no direct relationships with retail buyers.

Schedule consultation →
Coverage

East Coast coverage of the United States

MCC works with regional retailers and chains across the entire East Coast — from New England to the Mid-Atlantic. This is the corridor with the highest population density and purchasing power in the country.

Stop & Shop Wegmans Whole Foods Market ShopRite Fresh Direct Key Food C-Town Bravo Food Bazaar
ME NH VT MA CT RI NY NJ PA DE MD VA OH WV NC SC MI IN KY TN GA FL AL MS LA AR MO IL WI MN IA KS NE SD ND TX OK NM CO WY MT ID UT NV AZ CA OR WA

First we evaluate.
Then we decide if we work together.

MCC does not sell generic advisory packages. We only accept brands where we identify real entry viability.

  • 01

    We evaluate your product

    We review packaging, registration, price, volume, and retail viability. If it is not shelf-ready, we tell you what's missing before presenting it to anyone.

  • 02

    We map the buyers

    We identify retailers, chains, and purchasing groups that match your product. Research on decision-makers, order cycles, and entry requirements.

  • 03

    MCC pitches and negotiates

    We handle the outreach, present the product, and negotiate terms. You don't need to call, email, or attend any meetings.

  • 04

    Closure and commission

    When the sale between you and the retailer is completed, MCC earns the commission. No closed transaction, no charge. That simple.

Your brand is ready.
Your retail network should not be the barrier.

Open doors →

Four clear steps, no unnecessary meetings, no calls that waste your time. MCC does the fieldwork while you produce.

Open doors →
  • 01

    We evaluate your product

    We review packaging, registration, price, volume, and retail viability. If it is not shelf-ready, we tell you what's missing before presenting it to anyone.

  • 02

    We map the buyers

    We identify retailers, chains, and purchasing groups that match your product. Research on decision-makers, order cycles, and entry requirements.

  • 03

    MCC pitches and negotiates

    We handle the outreach, present the product, and negotiate terms. You don't need to call, email, or attend any meetings.

  • 04

    Closure and commission

    When the sale between you and the retailer is completed, MCC earns the commission. No closed transaction, no charge. That simple.

Leaders who trust
Group MCC.

Zachary A. Phillips
"MCC's team goes the extra mile to learn our systems, clients and logistics, understanding UNFI's processes for better business outcomes."
Zachary A. Phillips
Category Manager | Multicultural Foods
UNFI
John Perinotti
"I have worked with MCC in several capacities over the past decade. Their market knowledge and client relationships are only rivaled by their passion for client success."
John Perinotti
Sales Director for North America
Matco Foods Ltd.
Nicolas Bohorquez
"MCC has been a trusted partner over the past year. Their professionalism and deep market knowledge of the Northeast have allowed us to significantly increase our presence."
Nicolas Bohorquez
Northeast Territory Manager
Costa del Sol Group International
01 / 03

The people behind the results .

Big or small brands, our clients are at the center of what we do.

Gretel Nuñez

Gretel Nuñez

Chief Executive Officer
Ambar Gilbert

Ambar Gilbert

Account Manager
Cristina Nuñez

Cristina Nuñez

Administrative Manager
Gerardo Vélez

Gerardo Vélez

Marketing & Consulting director
Adriana Cardona

Adriana Cardona

Customer Service
Cristina Arango

Cristina Arango

Sales & Merch Supervisor
Janles Feliz

Janles Feliz

Sales & Merchandising
Cristina María

Cristina María

Sales & Merchandising
Lucy Pérez

Lucy Pérez

Sales & Merchandising

Quick answers
before you decide.

We only accept three new brands per month. This guarantees each product receives focused boutique attention: niche research, custom pitch preparation, personalized contact with the right buyers, and thorough follow-up. We do not delegate to junior executives; the senior team negotiates your accounts.

We provide a detailed requirement list with everything needed (FDA compliance, nutrition label adaptations, master case redesign, or base price adjustments). You correct the items and we re-pitch. We apply no charges for provisionally rejected proposals.

If after prospecting and initial presentations there is no real fit for your category in the priority shelves, we tell you openly and pause representation. Under our success-based commission model, if you don't sell, we don't charge.

The cycle varies by channel. For independent supermarkets and mid-size regional chains, closing takes 2 to 8 weeks from sample delivery. For national corporations with structured annual category review processes, the cycle can extend from 4 to 6 months.

No, the financial transaction and the primary contractual sale agreement occurs directly between your company and the retail chain. MCC does not assume retailer credit risk. Our commission accrues on amounts actually settled and transferred to your account.

Write to us.
Within 24 hours we will tell you if you qualify.

We evaluate your portfolio at no cost to determine East Coast viability.

We will respond within 24 hours. No spam.